If I recall correctly, that pic was in the "Wearing an ancestor's medals" thread.
This could be an example a relative taking it a bit too far. ( It looks like a Remembrance Day poppy in the top left rack. )
Hard to believe he could be dumb enough to try to pass off so many racks - up and down both sides - as his, in what appears to be a group of veterans. They would know better and confront him. Everyone in the pic seems relaxed.
Edit to add:
http://forums.army.ca/forums/threads/25589/post-828265.html#msg828265
"Judging by the crest on his blazer, and his beret colour, those worn on the left are his 'as earned/awarded', on the left perhaps his father and grandfather or father-inlaw, as there is 4 sets."
( pic has since been removed )