Well, that's debatable...I well remember seeing my ambulance partner take several years to get something he was nominated for (ended up with an MiD, downgraded from an MB for running into a minefield to help deal with severely wounded folks - because his version of events didn't coincide with others involved who had word for word same statements), have seen people not get anything for scarier things, and being told in a Base Chief's meeting one morning we need to start nominating more Junior and Senior NCO's for MSM's/MSC's/MMM's, yet every time we ticked the boxes for same, fuck all happened. I've seen people do things that MIGHT get mentioned on their Post-Ex assessment or their PER that at worst would get an officer in NDHQ AT LEAST a CDS Commendation. Frig, I've been written up a couple times for saving people's lives, but they got put into the "just doing his job" bin, and I can't think of any of those that actually made it to my PER those years...personally I know what I did, but there were others involved that were deserving of recognition and again, got lumped into the same file.
While I don't think you should get a gong every time you do something a little cool - friend of mine was on exercise in the US and was awarded a US Army Commendation Medal for giving someone some basic first aid after a vehicle accident...literally doing his job as a medic - I do think people should get credit where credit is deserved. Do something above and beyond, outside your scope of responsibility, rank and or MOSID - you should get an award of some sort...however that would require your CoC to identify this, write it up AND not take credit for it themselves (had that happen to me and I'm sure I'm not the only one
). The Canadian mentality that rolls over into the military is one of false humility - we'll tell you how special we are if you ask, but it's frowned upon to go right out and tell people how cool we really are uninvited. This I think has resulted in the fact that there are some recorded events in Afghanistan that were VC worthy, but since it's now our's to award, not a Commonwealth medal, I don't thing it'll ever be awarded, regardless if you pulled the Sovereign themselves out of a shitstorm or scarier.
I don't think we should downgrade the CD for time in, but I think if you've gone through 4-6 years, done a good job, a short service medal might not be out of order...12 years of full time service feels like forever, imagine even what 6 years of regular parading for a Reservist feels like or the Reg Force member who may have worked hard, done some domestic deployments or a lot of sea time - why not get something like that upon release as a show of thanks from the GoC and a reward for some hard work?
FWIW, my $0.02 pre-tax...