This sounds like a pretty good PA victory.
They managed to do something important, they reinforced their link to the community at large (the west) through heritage and tradition, and they were also able to demonstrate their modern capabilities by bringing a Coyote.
They may not attract many new recruits, but they've made the public aware of their existence and undoubtedly established a sense of appreciation and pride in those who attended or viewed the event on TV.
http://www.armee.forces.gc.ca/lf/English/6_1_1.asp?id=602
Strathcona's form 100-soldier honour guard at Spruce Meadows
Friday, July 22, 2005
The Strathcona Mounted Troop
CALGARY, Alberta â †Members of the Lord Strathcona's Horse (Royal Canadians) [LdSH (RC)] participated in the Spruce Meadows internationally acclaimed North American competition involving world-class horse jumpers. More than 150 soldiers entertained riders and spectators from July 7 to 10.
To help celebrate Alberta's 100th and welcome The Honourable Norman L. Kwong, Lieutenant Governor of Alberta, LdSH(RC) formed a 100-man honour guard.
The troops completed a parade march past and were able to watch a display of show jumping.
Connecting with Canadians
In addition to the 100-soldier honour guard and the Strathcona Mounted Troop, the Strathcona Historic Vehicle Troop visited Spruce Meadows for the first time.
The Historic Vehicle Troop attracted many children wanting a seat in Catherine, a restored Sherman Tank, and Dieppe, a Ferret. A Coyote, set up in the middle of the riding grounds, provided the crowd an opportunity to look at the surveillance package.
Spruce Meadows and the Strathcona's have developed a close relationship over the past 30 years.
Spruce Meadows helped the Regiment recreate and develop the Strathcona Mounted Troop, which was initially established between 1923 and 1939 and re-established in 1974.
The troop participates in mounted musical rides throughout Alberta and Western Canada as part of preserving cavalry and Western heritage.
Article by Lieutenant Alastair McMurachy
Photos by Lieutenant Alastair McMurachy and courtesy of Lord Strathcona's Horse (Royal Canadians)