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Part 3 of 3
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‘My Friends Get Everything’
To grasp how Bank Rossiya’s holdings extend around the globe - and how island tax havens and other tools of global finance may serve to obscure their true breadth - one place to visit is 13A Karpathou Street in Nicosia. This is the registered address of Med Media Network Limited, a company listed in a corporate flow chart connecting Bank Rossiya to a company called Video International.
In a peculiarity of the Russian marketplace, broadcasters do not sell advertising time directly. They act through middlemen like Video International, which buy airtime wholesale, then sell to those who wish to advertise.
Med Media is a major shareholder, holding a 20 percent stake. Except that Med Media’s address in Cyprus is hardly a corporate headquarters at all. It is a simple concrete home with a large ficus shading a small garden. The owner, Agathi Zinonos, has never heard of Med Media or any of the other companies registered there.
She regularly receives legal documents in the mail from Russia, Bulgaria, Romania and other countries.
“Every day, there is a whole packet coming,” she said, noting that the documents are addressed to her son, who recently moved out. “Whatever comes, I take to him, because it is a lot of companies.”
Attempting to unwind Video International’s convoluted corporate structure requires going back to 2011. That is when Bank Rossiya and a couple of partners purchased the company, according to an interview given by Video International’s chief executive in 2013.
Video International had controlled 70 percent of the advertising-placement market. But in the months before the sale, the government hastily enacted a new antimonopoly law, prohibiting national TV networks from using advertising shops that controlled more than 35 percent of the market. Video International would have to abandon many of its contracts.
But what looked like a debacle for Video International turned out to be a boon for Bank Rossiya. The new law depressed the company’s value - and thus its purchase price. And while Video International gave up many contracts, its new owners managed to profit from the “lost” business: Many of the networks simply brought the placement business in house - while continuing to pay Video International consulting and software-licensing fees.
Reflecting on the way the government’s antimonopoly office has looked the other way, Aleksashenko, the former deputy finance minister, invoked the saying “my friends get everything, while my enemies get the law.”
Among those taking part in the new arrangement was CTC Media, a company with several TV channels that was partially owned by a subsidiary of Bank Rossiya. CTC continues to pay Video International around $80 million a year - but as a consultant.
Yet while the arrangement allowed Video International to maneuver around Russian law, it may actually have placed CTC at risk of violating U.S. sanctions. For though CTC is a Russian broadcaster, its headquarters are in Delaware and it is traded on the Nasdaq. The sanctions prohibit American-headquartered companies like CTC from doing business with entities that are majority-owned by sanctioned companies like Bank Rossiya.
But whether Bank Rossiya retains a majority stake in Video International is impossible to ascertain. Records show that, on paper at least, its shares, held by a subsidiary, are down to 15 percent. Nearly all the rest of the shareholders are buried behind fronts like Med Media of Karpathou Street.
Cyprus is one of the world’s busiest offshore financial-service centers, with one of Europe’s lowest corporate tax rates and laws that enable foreigners to incorporate companies within days. Nearly 270,000 companies are registered there, and many are shells created to shelter income while obscuring the real owners.
Zinonos’ son, Zinon, who is listed as a Med Media director, is an administrator at Scordis, Papapetrou & Co., a Nicosia law firm that not only represents Med Media but helped create it. A partner there, Makis Chrysomilas, said his firm typically uses its own address or those of employees when establishing residence for shell companies.
“We are lawyers for 4,000 or 5,000 corporations,” he said.
Coming up with names for them can be a challenge, he explained. So he has taken names from a book listing the thoroughbred horses auctioned in the United States. He also has named companies after streets in London and other European cities.
Cypriot laws enable the true owners of shell companies to remain secret. Of the eight corporations with shares in Video International, at least five, with a combined stake of 69 percent, are incorporated in Cyprus: Med Media, Namiral Trading Limited, Devar Investments Limited, Reibruk Limited and Attalion Investments Limited. Delving into their ownership produces yet more corporate shells, headquartered in Panama and the British Virgin Islands, equally opaque jurisdictions.
Cari N. Stinebower, who advises clients on sanctions compliance at the law firm of Crowell & Moring, called the web of shell companies a “red flag.”
“The way the law works,” she said, “it’s incumbent on CTC to understand the beneficial ownership of the company they are doing business with” to ensure that there is not “some sanctioned entity at the end of the chain.”
A Video International spokesman would not reveal who was behind the shell companies, and said only that they had not been sanctioned.
“Why is the shareholder structure specifically like that?” he said. “Because the shareholders decided so.”
A CTC official declined to say what if any due diligence the company had done to determine if it was violating the sanctions. But he said CTC was working with the Treasury Department to ensure that it complied with the law.
‘A Medium-Sized Bank’
The day after Obama blacklisted Bank Rossiya, Putin met with his national security council. Told that a total of 20 people had also been sanctioned - including three security council members, Putin compatriots from St. Petersburg - the president turned sarcastic.
“We should distance ourselves from them,” he said, deadpan. “They compromise us.”
As for Bank Rossiya, he went on: “As far as I recall, this is a medium-sized bank. Personally, I did not have an account there, but I will definitely open one on Monday.”
He later directed the presidential administration to begin depositing his official salary - roughly $7,500 a month - into a Bank Rossiya account.
Kovalchuk later gave a rare TV interview with Dmitri K. Kiselyov, a prominent news anchor and ardent defender of Putin’s Russia. The president’s public gesture, Kovalchuk said, had prompted a flood of new customers, including an old, impoverished woman who wanted to deposit her life savings. For a bank with billions in assets, “this old woman means nothing financially, but the fact is that is worth more than any financial investments,” he said. “There is a Putin factor, and it is unconditional. The fact is that people intuitively feel which side of the barricades business stands on.”
Putin’s efforts to protect the bank were not just symbolic. He ordered the Central Bank to provide assistance if needed. State-owned energy companies transferred accounts to Bank Rossiya, and the governors of St. Petersburg and the surrounding Leningrad region told state institutions in their jurisdictions to do the same, according to Russian news reports. Additionally, in the lower house of parliament, the main party loyal to Putin provided the margin needed to rescind the law effectively limiting Video International to just 35 percent of the advertising-placement market.
And on April 10, the Market Council stepped in. The council, which regulates Russia’s $35 billion wholesale electricity market, is a nonprofit organization with 22 members representing government ministries as well as major producers and suppliers of electricity. One of the council’s members is an executive at Inter RAO UES, a private enterprise spun off from the former state electricity monopoly. Its chief executive is Kovalchuk’s son, Boris; its board chairman is Sechin, the president of the state-owned oil giant Rosneft and one of Putin’s closest advisers.
The council met at its office in Moscow’s World Trade Center. A spokeswoman declined to discuss the vote, except to say that a quorum attended, explaining that she did not want to contribute to an “anti-Russian” article. The decision to shift the business to Bank Rossiya, she said, was one of several routine actions taken during a regular meeting that day. In remarks published on the council’s website in May, its director, Maksim S. Bystrov, said Bank Rossiya had “brought us” a proposal with lower commissions than those charged by the previous bank, Alfa. But he declined to provide details, and Alfa Bank declined to comment.
As the United States and Europe continue to ratchet up the economic pressure, it is an open question how long the government can continue to prop up the growing number of institutions faced with sanctions. Russia’s economy had been struggling even before the annexation of Crimea. The European Bank for Reconstruction and Development recently predicted that, with the added impact of Western sanctions and Putin’s retaliatory embargo on Western goods, the economy could contract next year.
Other companies are lining up behind Bank Rossiya, hoping for bailouts. The government recently announced that it would pump $6.6 billion into two state-controlled banks whose access to foreign capital has been cut. And Sechin’s Rosneft has requested a $42 billion loan.
For his part, Putin has denounced the sanctions as unfairly targeting people with no influence over Russia’s policies on Crimea or Ukraine.
“Yes, these people are my friends and I’m proud to have such friends,” he said at an economic forum in St. Petersburg in May. “They are true patriots and their business is oriented towards Russia. Have these sanctions done damage to them? Yes, they have. If I’m being honest, they have. But they are seasoned entrepreneurs and brought all their money back to Russia, so don’t worry about them too much.”
End of Part 3 of 3