DETROIT, Michigan (Reuters) -- Toyota Motor Co. Ltd. has launched two new models of its Scion brand -- in two lives at the same time.
Toyota launched a redesigned Scion xB and a new model called the xD in Second Life -- an online community with 1.2 million "residents" -- and at the Chicago Auto Show Thursday, holding simultaneous press conferences in both the real and virtual worlds.
Second Life, run by Linden Labs, is an electronic universe where people's virtual representations, called avatars, can fly, teleport, chat and buy products and services.
Second Life users can log into kiosks in 'Scion City' and buy a Scion for 300 Linden dollars, or $1. They can then customize it with real-world and fantasy accessories.
