Fishbone Jones said:
Ever since trudeau showed up, virtue signalling has become a national past time. It allows all the idiots to believe they make a difference.
I feel a thread split coming on
The awful rise of ‘virtue signalling’
Virtue signalling is one of many phrases invented by Spectator writers (‘the Establishment’ is another). It is now in use all over the world
Go to a branch of Whole Foods, the American-owned grocery shop, and you will see huge posters advertising Whole Foods, of course, but — more precisely — advertising how virtuous Whole Foods is: ‘We are part of a growing consciousness that is bigger than food — one that champions what’s good.’ This is a particularly blatant example of the increasingly common phenomenon of what might be called ‘virtue signalling’ — indicating that you are kind, decent and virtuous.
We British do it, too. But we are more sophisticated, or underhand. Mishal Husain was particularly aggressive to Nigel Farage on the Today programme recently, interrupting him mid-sentence, insinuating that he is racist or that, even if he isn’t, his membership is. She would doubtless like to believe that she was being tough but fair. But another force within her was stronger. Mishal was ‘virtue signalling’ indirectly — indicating that she has the right, approved, liberal media-elite opinions, one of which is despising Ukip and thus, most importantly, advertising that she is not racist.
https://www.spectator.co.uk/2018/07/the-awful-rise-of-virtue-signalling/