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Air-Force.ca Advertising

General

If you are interested in advertising on Air-Force.ca, the following information will help you get started. Advantages of advertising here are as follows:

  • Highly focused military/security audience
  • Roughly 85% of visitors are from Canada
  • Flexibility in purchasing ad impressions or clicks
  • Multiple ad formats
  • Volume pricing plans available
  • Ad rotation over the entire site means that more visitors will see your ad
  • High site usage (see below)

Usage

On average, Air-Force.ca gets over 20,000 unique visitors viewing 750,000 objects every day. This generally translates into over 150,000 ad views, 80,000 unique ad impressions and about 100 ad clicks every day.

Scope

Ads are displayed on the entire Army.ca family of sites, including Army.ca, Navy.ca, Air-Force.ca and of course Milnet.ca.

Pricing

Ads can be purchased in 2 sizes:
  • Button (120x90) - smaller rectangle ads
  • Banner (468x60) - larger banner ads
There are two purchasing options available for Air-Force.ca advertisers:
  • Purchase ad impressions:
    • Button - $20 / 50,000 impressions (that's a CPM of just $0.40!)
    • Banner - $40 / 50,000 impressions
  • Purchase ad clicks:
    • Button - $20 / 50 clicks
    • Banner - $40 / 50 clicks
While add clicks are more expensive to purchase, you are buying only guaranteed visits to your web site with this method. Alternatively, if you purchase impressions, your brand is visible to users even if they don't visit your site. In either case, your ad will remain visible to site visitors until your purchased number of clicks or impressions have been expended. You will be notified via e-mail before your ad expires, allowing renewal in a timely manner.

Your initial purchase grants you 2 unique banners to use in your campaign, additional banners (which will draw from the existing pool of impressions/clicks) are $5 per banner.

If desired, your ad campaign can be designed so that your clicks or impressions will be expended gradually. For example, you may purchase 300 clicks and wish them to be spread over a 6 month period.

Discount pricing for bulk purchases or multiple ads is also available. Prices are subject to change without notice, though purchased blocks are "locked in" at the original cost.

Ad Delivery

The Air-Force.ca advertising system can be configured to show your ad at whatever rate you desire. For example, if you have purchased 15,000 impressions and want to show 300 a day, your purchase will last for 50 days. Alternatively, if you wanted more coverage, you could elect to show your ad 500 times a day for 30 days. Duration and "intensity" of the campaign are up to you.

Your ad will appear across the Army.ca family of sites, including the forums, wiki, gallery, quotes, calendar, and general information pages.

Sponsorships

Advertisers can elect to "sponsor" a particular portion of the site. In this case, your ads would appear in only the section you are sponsoring. For example, military authors may wish to sponsor the Literature board, while equipment retailers may wish to sponsor the Equipment boards.

The benefit of sponsorships is a much tigher, topical focus. Sponsopship campaigns can be run at an additional 20% of the list price noted above.

Ad Specifications

Currently, banner ads must be 120x90 (max 15Kb) or 468x60 (max 75kb) and should be GIF, JPEG or PNG format. Alternate sizes and formats may be negotiated.

Reporting

Each advertiser on Air-Force.ca will receive a weekly e-mail report (optional) that will include the number of impressions (unique visitors) and clicks that your ads have attracted. All data is automatically tracked by the advertising system, with no work required on your part.

Content

Only advertising of "appropriate" content will be accepted. Generally, military or related advertising is preferred, while other types of advertising (such as for adult sites) will not be considered.

Sample

An example of a 120x90 ad can be seen at the right hand side of this page and an example of a 468x60 ad can be seen near the bottom of this page.

Custom Ads

In many cases, advertisers supply their own ad images. However if you don't already have an ad, one can be created for you at a flat rate as follows:
  • Button - $50
  • Banner - $75
The quality of the ad would be comparable to the following samples:

Advertising in Subscriber Packages

Subscribers are sent a package with 'goodies' when they sign up. If you'd like to have a sticker/badge/insert from your organization included in that package, please contact us (see below) and we can work out the terms.

Payment

All prices are in Canadian dollars. Payment can be made via PayPal (Army [at] Army.ca), cheque, money order or e-mail transfer. Bartering for ads or services may also be considered.

Where your money goes

The funds raised by the advertising are all put back into the operation and development of this site. Some examples of this follow:
  • Software, such as that used for the forums
  • Hardware upgrades, such as extra disk space
  • Network access and hosting

Non-Profit and Good Causes

Is your organization non-profit, or working hard to support the troops? If so please contact me about the possibility of free advertising opportunities.

Ads We Don't Accept

We do not post "bespoke" ads, subsidized articles or paid content in the forums. Requests for these type of ads will not be acknowledged.

More Information

If you need more information, or are ready to purchase some advertising, please send an e-mail to Army[AT]Army.ca.
Military Word Of The Day
NDHQ
:
National Defence Headquarters: Located in Ottawa ON


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Today in Military History

February 23



1815:

Sir George Prevost, commanding British forces in Canada, submits a progress report to the British government on the Lachine Canal project.


1836:

Texas - General Antonio Lopez de Santa Anna with several thousand Mexican troops starts siege of Alamo mission held by 145 Texans under Colonel Travis, Jim Bowie and Davy Crockett; siege ends March 6 with all the Texans killed.


1852:

Capetown South Africa - British troopship HMS Birkenhead sinks off South Africa, killing 420.


1858:

At Sultanpore in India, Lieutenant Innes of the Bengal Engineers rode ahead of the advancing British troops to drive the enemy away from an artillery piece. He then charged a second gun, which was being more resolutely manned and was well placed to maul the advancing troops. Innes killed a gunner and captured the gun, which he then defended until reinforcements arrived. He received the Victoria Cross, as did Major Gough, decorated for a series of actions over the previous months, culminating in a skirmish on 23 February when he saved the life of a fellow officer.


1900:

During the Boer War, a British colonel fell wounded in the open. Boer snipers kept his body under close watch, and drove back any attempts to reach him. The colonel himself sustained a further eight wounds. Private Curtis of the East Surrey Regiment nevertheless was determined to rescue him. After several aborted attempts, Curtis managed to reach the colonel, and proceeded to dress his wounds, all the time under constant fire. The colonel insisted that he be left, since the risks of carrying him were so high. Curtis ignored him, and managed to carry him back to the British lines, helped by another man who succeeded in coming to his aid. Curtis was awarded the Victoria Cross.


1909:

J. A. D. McCurdy flies the Bell designed Silver Dart at an altitude of about 10 metres for nearly one kilometre across Baddeck Bay; first airplane flight in Canada by a Canadian; first powered flight in British Empire.


1917:

As British forces once more advanced up the Tigris towards Kut in Mesopotamia, Major Wheeler led a small party of nine Gurkhas across the river and stormed an enemy position. The Turks reacted swiftly to this incursion, and dispatched a force well armed with grenades to retake the trench. The Gurkhas met them with a bayonet charge, during which Wheeler received a severe bayonet wound to the head. Nevertheless, he remained in command and consolidated his defences, having established through his initiative a valuable bridge-head on the enemy bank. He was awarded the Victoria Cross.


1933:

Japanese occupy China North of the Great Wall


1942:

Ellwood California - Japanese submarine fires on California oil refinery.


1945:

Captain Swales, South African Air Force, serving with 582 Squadron RAF, was appointed the Master Bomber to lead a raid on Pforzheim. As he circled the target, controlling the bombing runs, his Lancaster was twice attacked by German fighters. Swales chose not to take evasive action, since this would have interfered with his control of the raid. Two of the Lancaster's engines were knocked out, as well as the rear turret. Swales nevertheless continued to direct the bombing with great accuracy, and only turned for home once the raid was complete. On the way back, the badly damaged aircraft hit turbulent cloud over Belgium, and became uncontrollable. Swales ordered his crew to bail out, whilst he struggled to hold the aircraft steady. They all parachuted safely, but Swales had no opportunity to escape before the Lancaster crashed. He was awarded a posthumous Victoria Cross, Bomber Command's last such decoration.


1945:

Iwo Jima Japan - US Marines take Japanese island of Iwo Jima 1200 km south of Tokyo after severe fighting; a bronze statue in Arlington Cemetery showing troops raising the flag on the summit of the island is based on a famous photo.


1951:

Canadian troops with 27th British Commonwealth Infantry Brigade make first contact with enemy.




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