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They shall grow not old, as we that are left grow old
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Air-Force.ca Advertising
General
If you are interested in advertising on Air-Force.ca, the following information will help you get started. Advantages of advertising here are as follows:
- Highly focused military/security audience
- Roughly 85% of visitors are from Canada
- Flexibility in purchasing ad impressions or clicks
- Multiple ad formats
- Volume pricing plans available
- Ad rotation over the entire site means that more visitors will see your ad
- High site usage (see below)
Usage
On average, Air-Force.ca gets over 20,000 unique visitors viewing 750,000
objects every day. This generally translates into over 150,000 ad
views, 80,000 unique ad impressions and about 100 ad clicks every day.
Scope
Ads are displayed on the entire Army.ca family of sites, including Army.ca, Navy.ca, Air-Force.ca and of course Milnet.ca.
Pricing
Ads can be purchased in 2 sizes:
- Button (120x90) - smaller rectangle ads
- Banner (468x60) - larger banner ads
There are two purchasing options available for Air-Force.ca advertisers:
- Purchase ad impressions:
- Button - $30 / 50,000 impressions (that's a CPM of just $0.60!)
- Banner - $60 / 50,000 impressions
- Purchase ad clicks:
- Button - $30 / 50 clicks
- Banner - $60 / 50 clicks
While add clicks are more expensive to purchase, you are buying only
guaranteed visits to your web site with this method. Alternatively,
if you purchase impressions, your brand is visible to users even if they don't
visit your site. In either
case, your ad will remain visible to site visitors until your
purchased number of clicks or impressions have been expended. You will be notified
via e-mail before your ad expires, allowing renewal in a timely manner.
Your initial purchase grants you 2 unique banners to use in your campaign, additional banners (which will draw from the existing pool of impressions/clicks) are $5 per banner.
If desired, your ad campaign can be designed so that your clicks or impressions
will be expended gradually. For example, you may purchase 300 clicks
and wish them to be spread over a 6 month period.
Discount pricing for bulk purchases or multiple ads is also available.
Prices are subject to change without notice, though purchased blocks
are "locked in" at the original cost.
Ad Delivery
The Air-Force.ca advertising system can be configured to show your ad at whatever
rate you desire. For example, if you have purchased 15,000 impressions and want
to show 300 a day, your purchase will last for 50 days. Alternatively, if you wanted more coverage, you could elect to show your ad 500 times a day for 30 days. Duration and "intensity" of the campaign are up to you.
Your ad will appear across the Army.ca family of sites, including the forums, wiki, gallery, quotes, calendar, and general information pages.
Sponsorships
Advertisers can elect to "sponsor" a particular portion of the
site. In this case, your ads would appear in only the section you
are sponsoring. For example, military authors may wish to sponsor the
Literature board, while equipment retailers may wish to sponsor the
Equipment boards.
The benefit of sponsorships is a much tigher, topical focus. Sponsopship
campaigns can be run at an additional 20% of the list price noted above.
Ad Specifications
Currently, banner ads must be 120x90 (max 15Kb) or 468x60 (max 75kb)
and should be GIF, JPEG or PNG format. Alternate sizes and formats may
be negotiated.
Reporting
Each advertiser on Air-Force.ca will receive a weekly e-mail report
(optional) that will include the number of
impressions (unique visitors) and clicks that your ads have attracted.
All data is automatically
tracked by the advertising system, with no work required on your part.
Content
Only advertising of "appropriate" content will be accepted. Generally,
military or related advertising is preferred, while other types of advertising
(such as for adult sites) will not be considered.
Sample
An example of a 120x90 ad can be seen at the right hand side of this page and an example of a 468x60 ad can be seen near the bottom of this page.
Custom Ads
In many cases, advertisers supply their own ad images. However if you don't already have an ad, one can be created for you at a flat rate
as follows:
- Button - $50
- Banner - $75
The quality of the ad would be comparable to the following samples:
Advertising in Subscriber Packages
Subscribers are sent a package with 'goodies' when they sign up. If you'd
like to have a sticker/badge/insert from your organization included
in that package, please contact us (see below) and we can work out
the terms.
Payment
All prices are in Canadian dollars. Payment can be made via PayPal
(Army [at] Army.ca), cheque, money order or e-mail transfer.
Bartering for ads or services may also be considered.
Where your money goes
The funds raised by the advertising are all put back into the
operation and development of this site. Some examples of this follow:
- Software, such as that used for the forums
- Hardware upgrades, such as extra disk space
- Network access and hosting
Non-Profit and Good Causes
Is your organization non-profit, or working hard to support the troops? If so please contact me about the possibility of free advertising opportunities.
Ads We Don't Accept
We do not post "bespoke" ads, subsidized articles or paid content in the forums. Requests for these type of ads will not be acknowledged.
More Information
If you need more information, or are ready to purchase some advertising,
please send an e-mail to Army[AT]Army.ca.
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August 19
1745: Jacobite Rising, Prince Charles Edward Stuart lands from a French warship in Glenfinnan, raises his standard, and marches on London - the start of the second Jacobite Rebellion, known as "the 45".
1812: War of 1812: American frigate USS CONSTITUTION defeats the British frigate HMS GUERRIERE off the coast of Nova Scotia. The British shot is said to have bounced off CONSTITUTION's sides, earning her the nickname "Old Ironsides".
1914: Kaiser's alleged order for the destruction of "General French's contemptible little army."
1915: British forces total 3,825,000 including Colonial troops
1942: DIEPPE
1942: VC won by A/Capt John Weir Foote, ED, DD, Canadian Chaplain Services attached to The Royal Hamilton Light Infantry, Dieppe, France
1942: VC won by Lt. Col. Charles Cecil Merritt, The South Saskatchewan Regiment, Dieppe, France
1942: World War II: Operation Jubilee - The 2nd Canadian Infantry Division leads an allied forces amphibious assault on Dieppe, France.
1945: Indochina Conflict: Viet Minh led by Ho Chi Minh take power in Hanoi, Vietnam
1981: First Gulf of Sidra Incident: Two Libyan Su-22 fighters engaged two US F-14 Tomcats off the Libyan coast. The Libyan fighters were destroyed by the F-14's.
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